“EZ-base acts as our product information system, EZ-base also ensures that we have our product data in place.”
Expertise and knowledge are central to Boso’s new positioning. This was also a great need for the new webshop that EZ-base was allowed to build.
Not only is the shop a pleasant ordering platform for Boso’s customers, but end-users can also use the new shop to request direct quotations based on the industry/sector they work in. This helps potential customers to find the products that fit their cleaning needs.
The shop was created in cooperation with Jelba, with whom Boso cooperates in online marketing. In EZ-base, all articles are kept up to date and enriched with icons and images. This feeds the webshop.