EZ-base converts, in her standardization process, relevant suppliers features in to uniform, standardized features, values and units. EZ-base has in cooperation with the wholesaler, extended its classification to include defined features. These features serve as product filters, and are necessary for a well-functioning webshop.
After determining the features, values and units, the focus is now entirely on filling these. Ferney and Zevij-Necomij took the lead in this earlier this year by equipping their private labels with these features. The first results are visible in the webshops of the wholesalers which have indicated that the findability of these products has improved enormously.
Filling the features is part of the EZ-base standardization process.